Huddcraft

Build your own Huddinge

This concept was developed in collaboration with Huddinge Municipality, with the aim of creating engagement and motivating teenagers (ages 15-18) to actively influence their community. The project was carried out through extensive fieldwork, including interviews and user testing.

The visual design draws inspiration from platforms that are popular among youth, such as Steam and similar gaming sites being the primary reference. This was chosen for both its recognizability and the association young people have with gaming. The name was also selected to evoke associations with the features of the game Minecraft combined with Huddinge.

The concept of this product is to make it easy for teenagers to submit suggestions to the municipality. We created a gamified solution where you can submit suggestions by “building” them trough a gamified map of Huddinge.