Hello :)
I’m Felicia Rubarth, a graphic designer based in Stockholm, Sweden, who LOVES to create and explore new idéas. I’m mainly focused on UX/UI design, as well as creating graphic elements for websites.
My vision
01
There’s a big difference between a product designed just for aesthetics and one built for functionality. That’s why I incorporate research into every project—analyzing the market, understanding who engages with the product and why—to create designs that are both visually appealing and highly functional for everyone involved.
Fact based
02
Accessible design is a key priority in my work—something I deeply value and constantly strive to improve. When a product is truly accessible, it goes beyond meeting legal standards; it creates a seamless and inclusive experience for everyone.
Accessible design
03
For me, clear communication is key. Feedback is one of the most important aspects of my process, ensuring that you’re satisfied with the result every step of the way.
Communication
Adobe Creative Suit
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Wordpress
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Figma
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Adobe Creative Suit • Wordpress • Figma •
My journey
I started my journey in graphic design during my high school years in 2015 and have continued on this path, earning a bachelor's degree in media technology.
I have previously worked with service design in various projects with municipalities and, through this, have worked on finding solutions for multiple stakeholders. During these projects I’ve found human interaction to be an important part of my work process and something I consider essential but often overlooked.